Anonym Does the Development of Cognitive Dissonance Inhibit the Success of Influencer Marketing?: An Empirical Study on Implicit Associations Towards Influencers as New Advertising Ambassadors
![Anonym Does the Development of Cognitive Dissonance Inhibit the Success of Influencer Marketing?: An Empirical Study on Implicit Associations Towards Influencers as New Advertising Ambassadors](/image/97/83/34/64/88/99/2/9783346488992.webp)
Does the Development of Cognitive Dissonance Inhibit the Success of Influencer Marketing?: An Empirical Study on Implicit Associations Towards Influencers as New Advertising Ambassadors