Charan, Ashok Marketing Analytics Practitioner's Guide, the (in 4 Volumes): Brand and Consumer / Product, Advertising, Packaging, Biometrics, Price and Promotion / Digital Marketing / Retail and Statistics

Marketing Analytics Practitioner's Guide, the (in 4 Volumes): Brand and Consumer / Product, Advertising, Packaging, Biometrics, Price and Promotion / Digital Marketing / Retail and Statistics